• Meet Joni Young

    Meet Joni Young

  • Meet Joni Young

    Meet Joni Young

An Immigrant & a Young Entrepreneur

An Immigrant & A Young Entrepreneur

I was 10 when my family moved to California from Taiwan. As new immigrants who did not speak English and who were trying to make ends meet, my parents struggled with financial stress constantly. I decided from the start, at the ripe-old age of 10, that I was going to do all I could to help out my parents and make life easier for them.

So I started knocking on doors. I went throughout our apartment building, knocking on one door after another.

After 30-something doors, every single one of which was a “no” or a “not home,” I reached the very last door and began to explain, mostly using hand gestures because of my severely limited English, that I could do anything to help, from walking dogs to washing dishes and cleaning to babysitting.

This time, on that very last door, I got a yes. This neighbor, a single mother who worked long hours as a waitress, hired me on the spot as the babysitter. It didn’t take long for me to become the richest 10-year-old in the neighborhood. I always had work to do and a stack of cash!

Later on in my teens, I joined a direct marketing business that focused primarily on health and beauty products. From the start, I was hooked on the commissions and the sales process as a whole. It didn’t take long for me to become one of the organization’s top producers. I won many top producer awards, and because I was still so young, my dad would have to drive me to those award ceremonies. I used the money I earned to help buy groceries for the family and things for myself.

Riding A Career High

Riding A Career High

At the age of 23, I graduated from college and eloped with my high school sweetheart. Around the same time, I worked as a senior litigation paralegal for a large and established firm. I handled several $20+ million cases, while also attending law school in the evenings.

After several years of law firm during the day and law school at night, I decided (or perhaps admitted to myself) that being a lawyer was not for me. Yes, the potential monetary reward was significant. But this was not a career that made me happy or fed my soul.

After some thought, I turned to real estate. The market had recently crashed, and everyone told me I was crazy. But I dove right into it, and worked hard to make connections and build relationships. At some point, a very large, well-known builder in the area found me, and brought me into a project that I ended up working on for six years, developing 600 homes and handling over $380 million in transactions. Beyond the financial reward, which was significant, the work was joyful for me. I loved helping people acquire their dream homes and the challenge of the intense real estate development process.

After the great ride of that project was done, I moved on to the Financial Services field and became a National Sales Trainer. I recruited and built sales teams of thousands of people, always passing on my “sell without selling” principles. I was the Top Producer with a closing ratio of 102% and multi-seven figure sales revenues. I had built up a strong reputation, and people wanted to be trained by me. I traveled across the country to conduct training sessions for small groups in conference halls up to 50,000 people in auditoriums.

While this was a wonderful era for me in so many senses, there was sadness and a great sense of loss, too, as my marriage to my high school sweetheart broke up. Within a seven-day period, I sold my house, purchased a new one and moved my 6-year-old, my 4-month old and myself to our new home.

At the age of 23, I graduated from college and eloped with my high school sweetheart. Around the same time, I worked as a senior litigation paralegal for a large and established firm. I handled several $20+ million cases, while also attending law school in the evenings.

After several years of law firm during the day and law school at night, I decided (or perhaps admitted to myself) that being a lawyer was not for me. Yes, the potential monetary reward was significant. But this was not a career that made me happy or fed my soul.

After some thought, I turned to real estate. The market had recently crashed, and everyone told me I was crazy. But I dove right into it, and worked hard to make connections and build relationships. At some point, a very large, well-known builder in the area found me, and brought me into a project that I ended up working on for six years, developing 600 homes and handling over $380 million in transactions. Beyond the financial reward, which was significant, the work was joyful for me. I loved helping people acquire their dream homes and the challenge of the intense real estate development process.

After the great ride of that project was done, I moved on to the Financial Services field and became a National Sales Trainer. I recruited and built sales teams of thousands of people, always passing on my “sell without selling” principles. I was the Top Producer with a closing ratio of 102% and multi-seven figure sales revenues. I had built up a strong reputation, and people wanted to be trained by me. I traveled across the country to conduct training sessions for small groups in conference halls up to 50,000 people in auditoriums.

While this was a wonderful era for me in so many senses, there was sadness and a great sense of loss, too, as my marriage to my high school sweetheart broke up. Within a seven-day period, I sold my house, purchased a new one and moved my 6-year-old, my 4-month old and myself to our new home.

Riding A Career High

Riding A Career High

Finding & Fulfilling My Purpose So I Can Help Others Do The Same

Finding & Fulfilling My Purpose So I Can Help Others Do The Same

When my kids and I went out on our own, I had only enough money in the bank to cover two months of expenses. I had two choices: hire a live-in nanny and go find a job, or stay home and wait for the money to run out. I chose to hire a nanny and found a Sales Management job with a start-up company. The company went on to grow substantially, and I became the General Manager overseeing its national operations.

Despite that success, I tendered my resignation with the intention to pursue the life I was meant to live, as an entrepreneur. From there, I started my own wholesale distribution company from the ground up and went on to take it from a small regional company to a $20 million international business.

Unbeknownst to me, other forces beyond my business or myself were at work during this time. The very day we signed a big contract for our brand-new East Coast headquarters, I learned that I had breast cancer. After countless treatments and an enormous searching of my soul, I realized that I had become consumed with the endless battle that is “business as usual” in some organizations.

While I was “successful,” I had lost sight of my “why.” Cancer really had a profound effect on my life, and I realized this was not the life that I wanted.

My husband and I asked each other, “What is this all about?” We committed to reevaluating and to living life with true passion. As I reflected on my 30-year entrepreneurial journey, I found that the best memories and the most rewarding feelings had come from the countless individuals whom I’ve trained and raised up professionally over the years.

…Which Brings Us To Today

…Which Brings Us To Today
Today, I am living my passion of inspiring, training and developing leaders as a Business Strategist and CEO Coach. I thrive on building success for others. I help other people build their companies.

I am married to the love of my life, Khelin Young, and I have three children, Cassidy, Triston and Will. I passionately love God. All of this is my “why.”

Outside of business and family, I also have a great mission to create a platform that allows different global initiatives to free women from sex trade in Southeast Asia to collaborate and work together. I’ve embarked on this incredible journey, which has been a long time coming.

Today, I am living my passion of inspiring, training and developing leaders as a Business Strategist and CEO Coach. I thrive on building success for others. I help other people build their companies.

I am married to the love of my life, Khelin Young, and I have three children, Cassidy, Triston and Will. I passionately love God. All of this is my “why.”

Outside of business and family, I also have a great mission to create a platform that allows different global initiatives to free women from sex trade in Southeast Asia to collaborate and work together. I’ve embarked on this incredible journey, which has been a long time coming.

…Which Brings Us To Today

…Which Brings Us To Today

Moving Forward

Moving Forward

If you are a CEO or Business Owner feeling overwhelmed or stuck, I invite you to schedule a complimentary Discovery Call with me.

I can help you get clear on where you are, where you want to go and what your next best course of action should be.


and I look forward to speaking to you soon.

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